Adidas Designs Shoes for Steph Curry at NBA All-Star Weekend
The NBA All-Star Weekend is a time for celebration and competition, and this year, Adidas is making a bold statement by designing a special shoe for Steph Curry. But here's where it gets controversial... While Curry is unable to play in the All-Star Game due to injury, he still made a powerful footwear choice that has fans talking.
Curry debuted the Adidas Anthony Edwards 1 Low 'Gold Medal' colorway, a shoe that pays homage to his Olympic teammate and friend. This move is significant, as it showcases Adidas' strategy of leveraging Curry's influence to promote its sneakers. And this is the part most people miss... While some may interpret Curry's choice as a subtle message, he has consistently stated that his footwear selections are not meant to send a specific message. Instead, he uses his shoes to celebrate players, teams, and cities.
The 'Gold Medal' colorway features Curry's initials and jersey number from the 2024 Summer Games in Paris, France, where he and Edwards won gold. Edwards has previously expressed the significance of Curry wearing his shoes, and it appears Adidas is capitalizing on this connection. The brand has already gotten Curry to debut the upcoming Adidas Crazy Energy+ and has now designed a player-exclusive colorway for the four-time NBA champion.
Adidas is a top contender to sign Curry to his next sneaker deal, and while Curry has maintained his neutrality, his choices speak volumes. The brand has stopped releasing new colorways of the Adidas Anthony Edwards 1 and has moved on to the second installment of Edwards' signature sneaker line. Fans can still find the older model in select retailers or shop Edwards' newest kicks at Adidas.com.
Edwards signed a long-term contract extension with Adidas in July 2024, and it would be fascinating to see Adidas land Curry as well, pairing him up with his old Olympic teammate. The 2026 NBA All-Star Weekend is still far from over, and fans can expect more exciting sneaker storylines. Stay tuned for more footwear news from the NBA and beyond.
